9.18.2008

Pond's Pinkish White Dream Date Promo

Have you seen the latest about Pond's? They're having a Pond's Pinkish White Dream Date Promo featuring Piolo Pascual and Dingdong Dantes. I like the commercial a lot. It's simple, and straight to the point. The decision to feature two leading men from different networks was a smart move too. In this way, Pond's will be able to cater to a wider fan base. This commercial was supposedly shot in an undisclosed location so gossip mongers wouldn't get hold of any advanced info.

video

Promo Mechanics
1. The Pond’s Pinkish White Dream Date Promo is open to single women aged 18-30 who possess the qualities that embody the brand and the Pond’s White Beauty line: attractive with good, healthy-looking pinkish-white skin; and a desire to date either Piolo or Dingdong.

2. To enter: Submit one (1) recent colored half body photo and one (1) empty pack of any Pond’s White Beauty product, and write the following information on a sheet of paper: 

Name, 
Age, 
Address, 
Telephone/Mobile Number, 
Email (optional), 
Store where you bought the product, and 
Date Choice: Piolo or Dingdong.

3. Complete entries must be placed in an unmarked, sealed envelope. Send directly to: P.O. Box 727, Araneta Center, Cubao, QC, 1135. Participants can also drop their entries at the Pond’s Dream Date Booth at participating malls.

4. Entries will be accepted from August 24, 2008 until 5pm of November 15, 2008 only.  

5. Five (5) finalists will be picked by a panel of judges on November 21,2008 and will be informed through email, text message, or telephone (verification questions will be asked by official Pond’s representatives). Finalists will be called for interview.

Criteria for judging are as follows:
  • Pinkish White Skin Quality – 60%
  • Overall Beauty – 30%
  • Personality – 10%
6.  Two (2) Winners will be selected out of the five (5) finalists on November 28, 2008. Each will get a surprise Dream Date (arranged by Pond’s) with the heartthrob of her choice - Piolo or Dingdong- and P100,000 cash. Prizes may be claimed from December 2, 2008 to February 10, 2009.  

7.  By participating in this Promo, participants agree to be bound by the Promo rules and regulations and decisions of Unilever and to participate in the Promo’s advertisement (e.g. publication or broadcast of winners’ names, photos and actual dream date) without additional consideration.  To the extent allowed by law, acceptance of the prizes constitutes permission for Unilever to publish the winners’ names and/or show the dream date on television without prior notice and without additional consideration. 
 
8. All employees of Unilever Philippines, Activations Advertising, Ogilvy & Mather, their agencies / third party suppliers, and their relatives up to second degrees of consanguinity and affinity are disqualified from joining the promo. 

Per DOH-BFAD Permit No. 1005, Series of 2008.
Promo period runs from August 24 to December 31, 2008.



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